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Insights

How buyers decide, and what we learn making films for them.

Short pieces, written plainly. New ones land here as we publish them.

AI search · 4 min readHow AI decides which business to recommendWhat ChatGPT, Gemini, and Perplexity look for before they put a name in the answer.Read →
Real over fake · 3 min readWhy real footage outperforms stock, every timeThe trust math behind showing your actual people and your actual work.Read →
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